Optimization Highlights
Throughout the campaign, we continuously analyzed performance metrics and adjusted our strategies. Testing diverse audiences allowed us to identify niche opportunities, such as targeting Spanish-speaking customers, which proved highly effective. Furthermore, consistent creative refreshes and audience-specific messaging enhanced ad performance and engagement. By gradually increasing the budget for the best-performing ad sets, we scaled the campaign’s success without compromising efficiency.
Conclusion
This campaign demonstrates the importance of adaptability and data-driven decision-making in achieving marketing goals. By starting with broad testing, refining audience targeting, and focusing on high-quality lead sources, the campaign generated 1,803 leads at a cost per lead of $5.98, with 9,787 link clicks and 1,593 new Facebook page likes. These results underscore the value of a strategic, phased approach to digital advertising in the transportation industry. The client now has a robust framework to continue generating high-quality leads and engaging their audience effectively.