- Precise Targeting: We carefully selected audiences based on interests, behaviors, and demographics that aligned with the client’s services. This allowed us to reach people who were genuinely interested in beauty and hair care services, resulting in high engagement and conversions.
- Continuous Testing and Optimization: We didn’t rely on a “set it and forget it” approach. Regular adjustments were made to improve performance, including testing new creatives, pausing ineffective ads, and refining audience segments.
- Facebook Lead Forms: Introducing lead forms made it easier for users to inquire about services directly through Facebook. This streamlined the process and resulted in 235new leads at a cost of just $2.30 per lead.
- Budget Reallocation: We shifted the budget from underperforming ads to the best-performing campaigns to ensure maximum return on investment (ROI).