In the second month, we refined the strategy by introducing video ads, incorporating engaging and informative content provided by the client. These videos significantly boosted audience engagement. Additionally, we paused the "Quick Campaigns," which had higher costs and lower engagement, and redirected that budget toward the winning campaign. This helped improve overall performance metrics. The client also decided campaign further.
1. Audience Analysis and Segmentation
Analyzed the target audience and created custom audience segments to tailor the ad campaigns.
2. Creative Development and Testing
Developed ad creatives and conducted A/B testing to optimize performance.
3. Refined Targeting
Implemented initial targeting strategies using demographic parameters, interests, and lookalike audiences.
4. Remarketing Strategies
Launched remarketing campaigns targeting users who had engaged with the client's content or shown interest in fishing gear and accessories.
1.97
ROAS (Across all campaigns)