Construction Law Firm

Legal Industry

Construction Law Firm

See how we drove 1,900+ conversions in 2 months through precision targeting, creative testing, and strategic video ads on LinkedIn.

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2-month turnaround

Results after 2 months (Dec 7, 2024 – Feb 7, 2025)

1,974

Conversions

$4,079.22

Amount Spent

3,161

Clicks

Month - 1

How did this happened?

In the first month, we set up the LinkedIn campaign with a focus on precision targeting to reach the right audience. We started with static image ads, testing multiple creatives to identify the best performers. The daily budget was incrementally increased by 20% at a time to allow LinkedIn’s algorithm to adjust effectively. We also paused underperforming ads and reallocated the budget to stronger-performing creatives, optimizing efficiency.

Metrics for the first month:

182,389

Impressions

1,257

Clicks

0.69%

Click-Through Rate (CTR)

$1.75

Cost Per Click (CPC)

$12.04

Cost Per Thousand Impressions (CPM)

765

Conversions

$2.48

Cost Per Conversion

Month - 2

In the second month, we refined the strategy by introducing video ads, incorporating engaging and informative content provided by the client. These videos significantly boosted audience engagement. Additionally, we paused the "Quick Campaigns," which had higher costs and lower engagement, and redirected that budget toward the winning campaign. This helped improve overall performance metrics. The client also decided campaign further.

Metrics for the second month:

192,113

Impressions

1,917

Clicks

Click-Through Rate (CTR)

$1.00

Cost Per Click (CPC)

$10.00

Cost Per Thousand Impressions (CPM)

1,174

Conversions

$1.64

Cost Per Conversion

Conclusion:

Over the two-month period, the LinkedIn campaign achieved impressive results. By combining a data-driven approach, strategic optimizations, and collaboration with the client, we generated:

374,502

Total Impressions

1,917

Total Clicks

0.85%

Average CTR

$1.33

Average CPC

1,939

Total Conversions

$2.01

Average Cost Per Conversion

The results demonstrate the success of precision targeting, strategic budget adjustments, and leveraging high-performing video content. The campaign delivered high-quality leads at an affordable cost, ensuring alignment with the client’s business goals while maintaining strong efficiency and engagement.

Campaign Explained

Traffic Campaign

Unlike leads-focused campaigns, a traffic campaign’s primary goal is to bring highly relevant visitors to the website. While it doesn’t drive direct leads, it plays a crucial role in educating LinkedIn’s algorithm, refining audience insights, and building a pipeline of engaged users who can later be retargeted.

For this campaign, we aimed to increase brand visibility and attract potential clients, ensuring that the legal services were reaching the most relevant decision-makers in the construction industry. The traffic campaign helped establish a strong audience base, which in turn improved the efficiency of the lead generation efforts.