This case study examines the Facebook advertising strategies employed by a Hair Salon and Online Hair Shop for just over a month, detailing the techniques and outcomes that led to significant improvements in audience engagement and lead generation.

Prior to working with us, they had run some campaigns, but results were inconsistent. Our primary objective was to implement a precise targeting strategy and optimize ad performance to achieve fast, meaningful results.

Lookalike Audiences: Created 1% and 2% lookalikes from past purchasers and add‐to‐cart data.

Creative Variations: Added testimonial‐style ads from satisfied clients to build trust.

Our approach focused on:  
- Launching a Conversions Campaign to drive purchases.Cost per Purchase: $25–$28  
- Introducing a Leads Campaign to capture inquiries
- Introducing a Form Leads Campaign to test a different approach and generate even more leads through Facebook forms.
- Continuous optimization to maximize performance and ROI.

This case study examines the Facebook advertising strategies employed by a Hair Salon and Online Hair Shop for just over a month, detailing the techniques and outcomes that led to significant improvements in audience engagement and lead generation.

Prior to working with us, they had run some campaigns, but results were inconsistent. Our primary objective was to implement a precise targeting strategy and optimize ad performance to achieve fast, meaningful results.

We noticed that the Website Leads Campaign was performing better than expected, so we decided to introduce Facebook Lead Forms as a new campaign type. This allowed potential customers to submit inquiries directly through Facebook without leaving the platform.

The Lead Forms Campaign immediately began delivering high-quality leads at a cost per lead of just $2.30. By the end of the second week, we had gathered 48 leads and 5 purchases from the combined campaigns.

During this week, we also paused underperforming ads and allocated more budget toward the top-performing audience segments.

In the third week, we saw a significant jump in conversions and leads. The Conversions Campaign had generated 9 purchases by this point, with a cost per purchase of $7.80. The Lead Forms Campaign continued to perform strongly, bringing in 75 leads at an average cost of $2.40 per lead.

We also made adjustments to the creatives by updating the ad copy to improve engagement further.

Key Optimization Steps Taken This Week  
- Stopped underperforming ads that weren’t driving results.
- Tested new creatives to keep engagement levels high
- Enabled the Advantage + Targeting feature to let the algorithm find more potential leads.

We focused on scaling the best-performing campaigns while keeping a close eye on performance metrics. The Conversions Campaign continued to perform well, with a total of 15 purchases and a return on ad spend (ROAS) of 3.55.

The Leads Campaign had generated 110 leads by this point.

In the final week of management, we continued to optimize the campaigns based on performance data. The Conversions Campaign had delivered 20 purchases at a cost per purchase of $7.51, and the Leads Campaign had generated a total of 381 leads.